CATHERINE BUI

USER EXPERIENCE DESIGN

CLIENT BRIEF

Increase customer engagement by introducing a social aspect to the Kindle reading experience, specifically targeting iOS devices: iPad and iPhone.

TEAM

PROJECT DURATION

PROGRAMS USED

DELIVERABLES

Catherine Bui

Gloria Kwan

Kevin Pai

2 weeks

Omnigraffle

Adobe InDesign

Sketch 3

InVision

Low-Fidelity Prototype

RESEARCH

COMPETITIVE ANALYSIS

MENTAL MODEL

SURVEYS

INTERVIEWS

Out of the research methodologies that we conducted during our research phase, we found competitive analysis, surveys, heuristic analysis, and interviews to be most helpful towards our design process.

 

Competitive analysis allowed us to see what other reading-related applications were doing to facilitate interaction between their users. Surveys and interviews helped us pinpoint how our users would prefer to interact with one another via e-reader. Building a mental model narrowed our focus on how we wanted to execute the interactions.

INITIAL HYPOTHESIS

Keeping in mind that the Kindle e-reader is supposed to mimic the experience of reading a hard copy book, we initially felt that communication between users in-app would be unwieldy and disruptive to the nature of the application.

 

Our first inclination was to allow users to locate one another based on the books they were reading and then to have the option to communicate externally via desktop.

PRELIMINARY SKETCHES

INVALIDATION

Ultimately, we chose to skip over this idea because: 1.) Based on the research, we realized that forcing users outside of the application would be a jarring experience. 2.) This method also directly contradicted the client brief by NOT allowing an avenue for readers to engage within the application.

 

Thus we moved on to explore more viable hypotheses for solutions.

PERSONA

In order to tailor an experience specifically for our target user, we developed a persona who represented the aggregate of our survey and interview participants. Having a detailed persona to reference helped us clearly define our design goals.

Once we got to understand David a little better, we were able to clearly identify the issues that our users were struggling with.

DILEMMA

David enjoys discussing what he's reading with others as well as getting other readers' perspectives. However, it's difficult for him to find the time during his busy schedule and he doesn't even know if any of his friends and family are reading the same books.

IDEATION

RAPID SKETCHING: SECOND HYPOTHESIZED SOLUTION

Having solidified our persona and identified our problem statement, we began our sketching process again with specific goals in mind, tailored for a distinct target user.

DIGITAL WIREFRAMES & LOW-FIDELITY PROTOTYPE

Once we were able to align on key design decisions, we created a digitized wireframe which we turned into a low-fidelity prototype for usability testing.

Integrate a feature that allows users to efficiently find out "what others are saying" about the current books they're reading in addition to rating and commenting on others' posts.

SOLUTION

LAUNCH PROTOTYPE